In the frenzy of fashion markets that satiate the appetites of fashion enthusiasts with endless choices of venues to shop for clothing, Armoire emerges as one not quite similar to the others. While the immense attention to details such as fabric observes a relegation to factors such as pricing and label reputation, Armoire propels to the notion of maintaining the highest standards of fabric quality. Living by the belief that “Fabric expresses the way you feel and how you want to represent yourself”, Armoire sees fabric not as an inanimate counterpart of a dress, but a voice that projects what you are made of.
Well-versed with the distinct characteristics of fabrics, Armoire flaunts its dresses with an impressive arrangement of varying material, all at the right places of the female physique. The versatile apparel in the Ready to wear/pret-a-porter collection observes a selection of Shandong silk, Silk batik and woven jacquard seamlessly put together to create a work of art that screams the best of both worlds – chic and comfort. Meanwhile, Armoire employs a selection of Silk crepe, Organza, and Taffeta to orchestrate a grandeur effect for the gowns collection. The clever interplay of textured materials skilled drapery fosters an immaculate elegance that is – feminine yet edgy, minimalist but intricate.
Having moved back from Melbourne after her studies in Chemical Engineering, Evon was undeterred to pursue her innate passion for fashion. Raw to the industry, the tenderfoot embarked the start of her fashion career in a well-known, family-run garment export company. Progressively acquainted with the mechanics of the fashion scene, the young girl with herculean ambitions wittingly pieced together her knowledge, vast resources and skills, which led to the birth of Armoire.
It is notable that colours separate the yays from the nays in the dynamic fashion universe. Clearly aware that colours play an indispensable part in the world of fashion, Evon reels in the resources from the family-run garment business. Meticulously selecting the colours for her collection, Evon then participates in the production of cloth and colour quality. Needless to say, Armoire’s ability to achieve the perfect trending hue transcends the delivery of not only stunning collections, but also one that truly understands the fashionista who obsesses over a shade of a cobalt blue, and not your regular blue.
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by dress and the way you live” – Gianni Versace
Armoire tackles the constant mindless regurgitation of contemporary fashion trends by asserting individualism. True to its motto – To engineer the perfect dress, Armoire brings a made-to-measure service (http://armoireapparel.com/en/measurements) to the fore. Driven to amplify every unique asset, style and character, the made to measure service is not only limited to Armoire’s existing collection, but also flexible to suit personal tastes and physique. Existing as an entity that strives to achieve nothing less than perfection, Armoire’s task of creating flawless apparels for diversity is undoubtedly not an easy one. But if style is a way to say who you are without having to speak, then surely it is worth every smidgeon of effort.